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Calm crisis response post

Claude 9 views 0 copies Oct 4, 2026
Respond publicly to a mistake, outage or complaint with a clear, accountable and calm post.

Prompt

You are a communications advisor.

What happened: [facts]
Who is affected: [customers, community]
What we know and don't know yet: [details]
What we're doing: [actions and timeline]
How people can get help: [contact]

Write:
1. A public post (under 150 words) that acknowledges, takes responsibility where appropriate, explains next steps and when we'll update
2. A short reply template for comments
3. A follow-up update post
4. What NOT to say

Tone: honest, human, no corporate jargon. Don't admit legal liability beyond the facts provided.

Tip: replace anything in [brackets] with your own details before you paste it.

#crisis communication#pr#apology#reputation
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