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Referral program design

ChatGPT 8 views 0 copies Oct 4, 2026
Design a referral program with the right reward, mechanics and launch messaging to turn customers into promoters.

Prompt

Act as a growth marketer.

Business: [product/service and price]
Customer lifetime value: [estimate]
Current customers: [number and how happy they are]
Budget per new customer: [amount]

Design:
1. Reward options (one-sided vs two-sided, cash vs credit vs perks) and a recommendation
2. Mechanics: how sharing works, when rewards trigger, limits and fraud prevention
3. Program name and one-line pitch
4. Launch email, in-app/website banner copy and a social post
5. Metrics to track and a target referral rate

Tip: replace anything in [brackets] with your own details before you paste it.

#referral marketing#word of mouth#growth#rewards
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